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Bachelor of Business Administration

Bachelor of Business Administration (BBA) program course provides foundational knowledge in business management, finance, marketing, and entrepreneurship.

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To Shape A Successful Future Tomorrow

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Bachelor of Business Administration

About Our Department

The Department of Bachelor of Business Administration (BBA), established in 1998, provides students with a strong foundation in business management, integrating theoretical knowledge with practical applications to address contemporary business challenges. The curriculum fosters critical thinking, decision-making, leadership, and innovation, preparing students for dynamic roles in the corporate world. As part of the School of Business Studies, the department BBA program course offers specialized training in Finance, Marketing, Accounting, and Banking & Insurance, ensuring a comprehensive learning experience. With expert faculty guidance, students gain the skills needed to excel in diverse career opportunities across the global business landscape.
Library
Best Laboratories
Add-On Courses
Scholarships

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Highlights Of The Department

B.B.A Business Administration Course highlights

Covers core subjects like Marketing, Finance, Human Resources, Operations, and Entrepreneurship.

Focuses on case studies, projects, internships, and industry interactions for real-world exposure.

Enhances leadership, managerial, analytical, and decision-making skills.

Opens doors to careers in management, marketing, finance, HR, consulting, and business development.

Emphasizes digital tools, data analysis, and business technologies.

Many programs offer study-abroad options, exchange programs, and global business insights.

Provides a strong base for pursuing MBA, PGDM, or specialized Master’s programs.

deal for leadership roles in corporate, government, and non-profit organizations.

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Scope Of The Course

Banking & Financial Services (Banking, Treasury, Foreign Exchange, Financial Risk Management)

Corporate & Business Sectors (Business Development, Budget Planning, Foreign Trade, Management)

Academia & Research (Teaching, Research in Business Studies)

Hospitality & Manufacturing Industries (Hotel Management, Manufacturing Operations)

Legal & Consulting Services (Corporate Law, Business Consultancy)

Skill Development

Add-on Courses

The BBA department offers additional skill-enhancement courses to broaden students' knowledge and employability prospects:

Tally 9 ERP Certification

Tally 9 ERP Certification

Key features include Accounting, Banking Transactions, Inventory Management, Payroll, GST, and Financial Analysis

GST (Goods & Services Tax) Training

GST (Goods & Services Tax) Training

Covers fundamental concepts, compliance requirements, and regulatory implications of GST

Digital Marketing

Digital Marketing

This can cover strategies for online branding, social media marketing, and Google Analytics, which are highly valuable in today's business landscape.

Data Analytics

Data Analytics

This course focuses on data visualization, statistical analysis, SQL, and proficiency in tools like Tableau and Power BI, making students data-driven problem solvers.

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Syllabus

Semester- I

Language-I
English–I
Principles of Management
Accounting for Managers - I
Managerial Economics
Basics of Event Management / Basic Tamil – I
Managerial Communication

Semester- II

Language-II
English –II
Marketing Management
Accounting for Managers - II
International Business
Managerial Skill Development/ Basic Tamil –II
Business Etiquette and Corporate Grooming